Why is Brand Experience so Important?

A Harvard Business Review study found that customers who have a positive experience with your brand will spend 140% more.

Now, read that again. Do you even believe it? It’s pretty outrageous. Just plug your numbers in there. Creating a genuinely positive experience could be absolutely game-changing for you.

This course will provide you with the tools, strategies and inspiration to create a breakthrough brand experience for your organization.  

As business leaders, it’s no longer just the right thing to do, but it will be imperative for our survival and success to prioritize the architecting of a caring, humanized experience for our customers (and really everyone we touch). The customer and brand experience we craft and the value we are delivering to real people at every touchpoint is among our most precious commodities. It’s the real investment of trust and authenticity that builds a meaningful, lifelong relationship between us and our customers.


Course curriculum

  • 01

    Welcome

    • Welcome to Breakthrough Brand Experience (BX)

    • Welcome Questions
  • 02

    How do you bring your Brand DNA to life?

    • How do you bring your Brand DNA to life?

    • How do you bring your Brand DNA to life Questions
  • 03

    Why should you care about Brand Experience (BX)?

    • Why should you care about Brand Experience (BX)?

    • Why should you care about Brand Experience? Quiz

    • Why should you care about Brand Experience? Questions
  • 04

    What does (and doesn’t) Breakthrough BX look like?

    • What does (and doesn't) Breakthrough BX look like?

    • What does (and doesn't) Breakthrough BX look like? Quiz

    • What does (and doesn't) Breakthrough BX look like? Questions
  • 05

    What business results can you expect from Breakthrough BX?

    • What business results can you expect from Breakthrough BX?

    • What business results can you expect from Breakthrough BX? Quiz

    • What business can you expect from Breakthrough BX? Questions

  • 06

    How do you design Breakthrough BX?

    • How do you design Breakthrough BX?

    • How do you design Breakthrough BX? Quiz

    • How do you design Breakthrough BX? Questions
  • 07

    What are your BX steps?

    • What are your next BX steps?

    • What are your BX next steps? Questions
  • 08

    Thank you & Connection

    • Breakthrough Brand Experience Thank you

    • Closing Survey