Companies I have worked with

  • Intel
  • Disney
  • Coca Cola
  • Sony
  • NFL
  • Amgen
  • Honeywell
  • Bimbo Bakeries
  • Johnson and Johnson

Here is the brutal problem:

80% of CEOs believe they’re delivering a superior customer experience, but only 8% of their customers agree.

How can you avoid falling into the 80%? That discrepancy between CEOs and their customers is way too high. The good news is there is a huge opportunity for companies to deliver a superior experience. 

If you’re serious about not being a part of that 80% then let me introduce myself. I'm Scott Porter and I help changemaker CEOs and leaders leverage the power of a breakthrough brand and customer experience to thrive. 

From the businesses I’ve run in the nursing home, luxury airline, and gourmet food industries, I’ve implemented many taco-inspired, simple principles to create powerful brand experiences that have been the hallmark of our success.

There are companies that function, and then there are companies that are great.

Why Take These Courses?

  • Intentionally Define

    Your mission and values.

  • Empower

    Your team to bring your mission to life.

  • Consistently

    Deliver a brand experience that builds fierce loyalty

  • Build

    A lasting legacy of human connection as a force for good.

You will recieve

  • Hands-on and interactive workbook activities.

  • A lifetime membership (because I’m continually adding to what I already know.)

  • Access to new content that I upload.

  • An exclusive Facebook group where like-minded leaders share tips and interact.

  • 100% satisfaction guarantee. The reality is that you haven't met me. If you are not satisfied with this course after 30 days of completion then write to me a with why you desire a refund.


  • Discounts on my taco tours.

  • Discounts on Taco Merchandise

  • Motorola
  • BBVA
  • Telefonica
  • Acima
  • Route
  • Tangible E-commerce School
  • Sun Mar Healthcare
  • Ensign Group
  • BYU Marriott School of Business


What separates me from the competition

“Scott was hired to coach and mentor our e-commerce school. He always went overboard and did more than was asked of him. His courses and lessons are burned into my memory and he was the highest rated Teacher ever cohort we had. Scott is someone you want attached to your organization in whatever way you can make that happen.”

CEO @ Wooly / xDisney / 3 Exits / 43 Angel Deals /

Scott Paul

“Every decision you make as a company comes down to brand. Breakthrough Brand Experience and Brand DNA provides a framework that you can actually use to determine who you are and what you want to do as a company. I highly recommend it to new and established companies alike; I’ve taught from it and used it in my own business.”

“I’ve always had an idea of what my brand mission and vision have been but never quite got around to putting it on paper and making it what I truly wanted it to be. I really enjoyed the workbooks that came along with the course because I was able to write down my first initial thoughts but then as we continued through the lesson it made me think in different directions and I was able to thoroughly think through what I wanted my mission and vision to be and what I wanted my brand to represent. ”

“I loved diving into our Brand's DNA with this course. This was not our first go and trying to define our brand. We had attended a handful of other "business" and "brand" classes and workshops in the past, and it seemed like we got all pumped up, but never actually ended up with any definitive decisions. It would get tucked away in work books from workshops and forgotten about. Defining our brand through Scott's curriculum was so beneficial. We ended up with a clear vision of who we are, our values and most importantly a solid direction moving forward. So if you see these courses and think "been there, done that" I'd say, if you don't have a good solid mission/value statement for your company, that you can go back to over and over again as you make big decisions, then you might want to go back and do the work again. ”

“Scotts Brand DNA and Breakthrough Brand Experience courses were both meaningful and actionable. I was able to immediately apply his frameworks to my ecommerce business and level up my brand. Our onsite conversion rates increased and our brand presence was so strong that two competitors tried to copy us soon after. I usually don't leave reviews, but Scotts passion behind his work is unmatched and it comes out in the content and course. Well worth the time and money investment. I highly recommend Scott and his courses.”

“This course helped me take a step back to define the essentials of my Brand. And ultimately saved me a ton of time later on by giving me a consistent message and approach to speaking with my customers. Getting your brand messaging right out of the gate isn't always the most exciting part of starting a business. But it's hands down one of the most critical. Scott's Branding course helped us lay down foundation that is still paying dividends today.”

  • David Eccles School of Business
  • Salt Lake Community College
  • Utah Valley University
  • Thunderbird School of Global Management
  • Gartner
  • General Assembly
  • Inside Out Development

Again, you and I have a tremendous opportunity to embrace the relationship economy and level-up the brand experiences we create. The impact will be transformative: 140% more customer spend, 15% revenue increase, 20% cost reduction, 500% increase in loyalty. 

You’ll empower your team to deliver on your mission, make the world a happier place one human-to-human interaction at a time, and build a lasting personal legacy as a force for good.

Also, I'm obsessed with tacos.

Not only are tacos the best food on the planet, but in my lifelong search for the perfect taco, I've been inspired by the taquería experience. It's a masterclass in extraordinary brand experience design and the tacomaster is the genius teacher. With every chop on the block, smile, and personalized taco creation, they deliver happiness...and dramatic business results.


Scott Porter

If you have any questions about whether these courses are right for you please contact me: