The Importance of Brand DNA


What's the secret?

Embed your mission into everything you do. This course will provide you with the tools, strategies and inspiration to create and define your vision, mission and values — your Brand DNA. You’ll be able to confidently answer these questions:   

🎯 What's your mission? What's your organizational purpose?

🎯 How do you share it with your team?

🎯 How do they help you bring it to life?

🎯 How does it impact your financial strategy?

🎯 Your marketing messages?

🎯 Your screening, interviewing, hiring, training, firing, rewarding?

"With great brands the culture and the values don’t play supporting roles in business operations — culture and values ARE the brand, and they’re used to inform business decisions and employee actions." — Denise Lee Yohn, What Great Brands Do

Course curriculum

  • 01

    Welcome

    • Brand DNA Welcome

    • Welcome Questions
  • 02

    Why talk about your Brand DNA?

    • Why talk about your Brand DNA?

    • Why talk about your Brand DNA? Quiz

    • Why Talk About Your Brand DNA? Questions
  • 03

    Let's start with "Why?"

    • Let's Start with "Why?"

    • Let’s start with "Why?” Questions

  • 04

    Who are you?

    • Who are you?

    • Who are you? Questions
  • 05

    Defining your Brand DNA

    • Defining your Brand DNA

    • Defining Your Brand DNA

    • Defining your Brand DNA?
  • 06

    Determining your Mission & Values

    • Determining your Mission & Values

    • Determining your Mission and Values Quiz

    • Determining your Mission and Values
  • 07

    Thank you & Connection

    • Thank you & Connection

    • Closing Survey